DESIGN, RESEARCH AND CREATION IN THE DENIM UNIVERSE
OBJECTIVE
To promote the understanding of the Design characteristics and the dynamics of its discovery; art inputs and references; the possibilities of fashion research. To understand the general panorama of the Brazilian and international Jeanswear Universe, the concepts of Branding and Positioning. Structuring collectionsplanning and development, with practical dynamics throughout the course.
PROGRAM
Market overview
Positioning
Branding
Fashion Research
Fashion and lifestyle analysis
Short / medium / long term fashion trends
Product life cycle
Research Trip
Collection Planning
Collection Development
SCHEDULES
INVESTMENT VALUE:
ON LINE EAD – BRL 990.00 in up to 3x
Presential – BRL 1,100.00 in up to 3x
