HOW TO SELL A JEANS

OBJECTIVE

Offer the knowledge and elements necessary to carry out a professional sale of jeans.

Notions about raw materials, confection and processing and how their characteristics impact the final product; understanding of the various fits and how they adapt to the body, thus helping the consumer to make a better choice.

PROGRAM

  • history of jeans
  • Jeanswear market overview
  • Considerations on the National Market
  • Raw materials and processes and their impacts on fabrics, processing and the final product
  • Best fit Model x Fabric x Wash
  • Main international brands in the Jeans universe and their main characteristics
  • Sustainability – Unsustainable aspect of the sector and its alternatives
  • Most usual FITs and their wearability characteristics
  • Types of sewing and their impacts on product quality
  • Types of Washes and Nomenclatures

SCHEDULES

INVESTMENT COST:

ON LINE EAD – R$430,00
PRESENTIAL – R$480,00

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