HOW TO SELL A JEANS
OBJECTIVE
Offer the knowledge and elements necessary to carry out a professional sale of jeans.
Notions about raw materials, confection and processing and how their characteristics impact the final product; understanding of the various fits and how they adapt to the body, thus helping the consumer to make a better choice.
PROGRAM
- history of jeans
- Jeanswear market overview
- Considerations on the National Market
- Raw materials and processes and their impacts on fabrics, processing and the final product
- Best fit Model x Fabric x Wash
- Main international brands in the Jeans universe and their main characteristics
- Sustainability – Unsustainable aspect of the sector and its alternatives
- Most usual FITs and their wearability characteristics
- Types of sewing and their impacts on product quality
- Types of Washes and Nomenclatures
SCHEDULES
INVESTMENT COST:
ON LINE EAD – R$430,00
PRESENTIAL – R$480,00