FOUNDED IN AMSTERDAM IN 2008 BY JASON DENHAM, AN ENGLISH JEANMAKER OBSESSED FOR CREATING A PREMIUM QUALITY DENIM. THE BRAND COMBINES ITS EXPERIENCE IN WASHING, PERFECTION AND CONTEMPORARY CUTTINGS WITH FABRICS FROM THE BEST TEXTILE MILLS IN THE WORLD, IN ITALY AND JAPAN. INSPIRED BY THE SLOGAN “TRUTH IS IN DETAILS” (FROM THE DESIGN PROCESS AND IN ALL BRAND CONTACT POINTS).